Data Churners Try to Pinpoint Voters' Politics



This is what I do, on a very small local level:



"Oh, to find that one piece of esoterica, or more realistically, that pattern of likes and dislikes, that will predict the politics of millions of voters. A belief in the wizardry of computers, in the idea that they can "know" enough about everyone in the land to predict each voter's politics, is fueling experiments, hopes, dreams and even many an expert's election-year income in this campaign season..."