Interesting article from Slate, dating back seven years, on how a relatively minor religious festival became a Big Deal. Obviously, proximity to Christmas is a major factor, but here's an interesting political subtext:
Zionism, which gathered converts in the years before World War II, also boosted Hanukkah's stock. The holiday's emphasis on self-reliance and military strength in the face of persecution dovetailed with the themes of nationalists seeking to establish a Jewish state. The warrior-hero Judah Maccabee, leader of an ancient revolt, morphed into a proto-Zionist pioneer. At first, Zionist organizations used the holiday as an excuse to prod individuals to donate coins to the cause. In later years they packed Madison Square Garden for Hanukkah fund-raising galas, featuring such keynoters as Albert Einstein and New York Gov. Herbert Lehman.
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